La Casera
Details
La Casera Cocktail Bar is a project centered around revitalizing the renowned Spanish brand, La Casera, by infusing it with a fresh, modern aesthetic inspired by the elegance of the Art Deco period. With a focus on delivering high-quality, sophisticated products, we revamped the brand, ensuring its appeal to both discerning connoisseurs and the vibrant, youthful market.
Our team has meticulously crafted a new visual identity that reflects the essence of La Casera Cocktail Bar. We have seamlessly blended classic Art Deco elements with contemporary design techniques, resulting in a striking and timeless brand image. From the refined logo design to the meticulously chosen color palette and typography, every aspect of our work exudes a sense of luxury, sophistication, and innovation.
In addition to the visual aspects, we have also developed a user-friendly and aesthetically pleasing website for La Casera Cocktail Bar. The website serves as a virtual gateway to our exquisite collection of cocktails and premium beverages. Through intuitive navigation and captivating visuals, we have created an immersive online experience that entices visitors to explore the world of La Casera Cocktail Bar.
Our team has meticulously crafted a new visual identity that reflects the essence of La Casera Cocktail Bar. We have seamlessly blended classic Art Deco elements with contemporary design techniques, resulting in a striking and timeless brand image. From the refined logo design to the meticulously chosen color palette and typography, every aspect of our work exudes a sense of luxury, sophistication, and innovation.
In addition to the visual aspects, we have also developed a user-friendly and aesthetically pleasing website for La Casera Cocktail Bar. The website serves as a virtual gateway to our exquisite collection of cocktails and premium beverages. Through intuitive navigation and captivating visuals, we have created an immersive online experience that entices visitors to explore the world of La Casera Cocktail Bar.
Work
Graphic Design:
To enhance the overall brand presence, not only did we completly changed the identity, we also meticulously curated a range of graphic design materials and merchandising items. In addition to creating a refined logo and graphic elements that captured the essence of La Casera Cocktail Bar's modern Art Deco identity, we designed a variety of merch such as bags, totes, coasters, and more. Each item was carefully crafted to reflect the brand's aesthetic and provide customers with high-quality and elegant products.
As part of our comprehensive graphic design approach, we created eye-catching posters, cards, and paper materials for La Casera Cocktail Bar. These marketing collateral pieces were strategically designed to convey the brand's message and allure. Through attention-grabbing visuals, carefully selected typography, and premium printing techniques, we aimed to engage the target audience and leave a lasting impression.
User Experience: Understanding the importance of delivering a seamless user experience, we conducted thorough research and usability testing to optimize the website's functionality and ease of use. By implementing intuitive navigation, clear information architecture, and engaging visual elements, we created an immersive experience that entices users to explore the world of La Casera Cocktail Bar.
User Interface: For La Casera Cocktail Bar, we designed and developed a visually stunning yet simple and user-friendly website that serves as the digital hub for the brand. We crafted an intuitive navigation system, ensuring visitors can easily explore the extensive collection of cocktails and premium beverages. The website showcases a seamless integration of the brand's new aesthetic, captivating users with a sophisticated and youthful interface.
As part of our comprehensive graphic design approach, we created eye-catching posters, cards, and paper materials for La Casera Cocktail Bar. These marketing collateral pieces were strategically designed to convey the brand's message and allure. Through attention-grabbing visuals, carefully selected typography, and premium printing techniques, we aimed to engage the target audience and leave a lasting impression.
User Experience: Understanding the importance of delivering a seamless user experience, we conducted thorough research and usability testing to optimize the website's functionality and ease of use. By implementing intuitive navigation, clear information architecture, and engaging visual elements, we created an immersive experience that entices users to explore the world of La Casera Cocktail Bar.
User Interface: For La Casera Cocktail Bar, we designed and developed a visually stunning yet simple and user-friendly website that serves as the digital hub for the brand. We crafted an intuitive navigation system, ensuring visitors can easily explore the extensive collection of cocktails and premium beverages. The website showcases a seamless integration of the brand's new aesthetic, captivating users with a sophisticated and youthful interface.
Results
The outcome of the project is a visually captivating and cohesive brand identity for La Casera Cocktail Bar. By successfully modernizing the brand while maintaining a high level of elegance and quality, we created an aesthetic that resonates with both the refined tastes of discerning consumers and the openness of the youthful market. The revamp and rebrand, coupled with the creation of merch, overall decoration, posters, cards, and paper materials, have transformed La Casera Cocktail Bar into a distinguished and contemporary cocktail brand.
Location: Barcelona
Date: 2018
In collaboration with Carla Pons
Date: 2018
In collaboration with Carla Pons